- Yesterday, FXCM UK officially changed its name to Stratos Markets.In the meantime, the Cypriot branch had changed its name to Stratos Europe.
- The British branch of broker FXCM, previously operated by Forex Capital Markets Limited, announced a name change to Stratos Markets Limited on Sunday, 10 September. This move comes shortly after FXCM's Cyprus-based company, FXCM EU Ltd, also underwent a name change to Stratos Europe Ltd. FXCM Group is changing the names of its European subsidiaries as part of a broader rebranding strategy.
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FXCM Undergoes Rebranding in Europe with Name Changes
FXCM originated from the now-defunct Global Brokerage Inc., which declared bankruptcy in 2017. The company's roots date back to 1999 in New York, a global financial hub. The latest changes in Europe suggest a rebranding effort is underway.
On 10 September, the UK company registry recorded the name change from Forex Capital Markets Limited to Stratos Markets Limited. This change is also reflected on FXCM's UK website, where Stratos is listed as the company responsible for trading services.
However, the Financial Conduct Authority (FCA) registry still shows the company under its previous name with license number 217689.
Similarly, in Cyprus, the former FXCM EU Ltd is now known as Stratos Europe Ltd.
Could the development in Europe indicate that FXCM is planning to rebrand as Stratos? While this is a possibility, there is already a company with the same name in the market that specializes in hedging currency and commodity exposures.FXCM Broadens Horizons with Strategic Alliances
FXCM Pro, the institutional segment of FXCM, has recently unveiled two significant partnerships to enhance trading services. The first alliance is with Tools for Brokers (TFB), a technology provider, focusing on integrating MetaQuotes' trading platforms, MetaTrader 4 and MetaTrader 5.
Shortly after, FXCM Pro joined forces with Your Bourse, another trading technology provider, to offer traders ultra-fast order execution. This collaboration leverages Your Bourse's Matching Engine, promising an impressive two-microsecond order processing time and the ability to establish a new FIX session in under 20 seconds.
Earlier this year, FXCM introduced a new trading platform and a progressive web application (PWA) as additions to its existing Trading Station Desktop and Trading Station Mobile platforms. These new platforms are part of FXCM's strategy to expand its reach in the near future. The company has also indicated its plans to launch a web-based application to support a wider range of trading instruments and provide more global access to its offerings.
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