Current trend

Shares of Apple Inc., the giant in the development and sale of personal computers and tablets, are trading in an uptrend, staying around the 237.00 mark.

Amid the start of the holiday shopping season, analysts at Wedbush Securities Inc. maintained their rating on the issuer’s shares at the “Outperform” level and a target price of 300.0 dollars per share. According to experts, the seasonal iPhone refresh cycle could affect up to 300.0 million units, leading to sales of up to 240.0 million units in fiscal 2025, which would be the highest in the company’s history. According to forecasts, consumers will actively buy the latest smartphone model, in part due to the advanced artificial intelligence (AI) feature Apple Intelligence.

Last month, Apple Inc. reported revenue of $94.90 billion, above preliminary estimates of 94.40 billion dollars and 89.50 billion dollars over the same period a year earlier. Earnings per share (EPS) came in at 1.64 dollars, beating both the 1.60 dollars forecast and the 1.46 dollars a year earlier.

Support and resistance

On the D1 chart, the asset is trading below the resistance line of the ascending “triangle” pattern with boundaries of 240.00–228.00.

After a short correction, technical indicators again issued an updated buy signal: the EMA fluctuation range of the Alligator indicator continues to expand in the direction of growth, and the AO histogram forms ascending bars, holding above the transition level.

Support levels: 233.00, 215.00.

Resistance levels: 240.00, 256.00.

Trading tips

If the asset continues to grow and the price consolidates above the resistance level of 240.00, one may open long positions with a target of 256.00 and a stop-loss of 234.00. Implementation period: 7 days and more.

In case of a reversal and continued decline of the asset, as well as consolidation of the price below the support level of 233.00, one can open short positions with a target of 215.00 and a stop-loss of 240.00.