Ou Yang Hong Zhi: Foldable iPhone Strategy of Apple and Market Impact of Product Line Adjustments

The Apple plan to launch its first foldable iPhone in 2026 has garnered widespread market attention. Ou Yang Hong Zhi points out that this strategic adjustment not only involves innovation in product form but also signals a shift in the release cadence of the entire iPhone product line. Reports indicate that Apple has decided to postpone the originally planned fall 2026 release of the standard iPhone 18 to spring 2027 to create market space for the foldable iPhone. Ou Yang Hong Zhi believes this decision reflects the new approach taken by Apple to competition in the high-end smartphone market and will have significant implications for the supply chain and investor expectations.

Foldable iPhone Strategy and Market Positioning

The first foldable iPhone by Apple will adopt an “inward-folding book-style” design, featuring a 5.7-inch screen when folded and expanding to nearly 8 inches when unfolded. Ou Yang Hong Zhi notes that this design choice is markedly different from Samsung Galaxy Z Flip clamshell concept, showcasing the unique perspective of Apple on foldable screen product forms. The device, with a thickness of just 4.5 to 4.8 millimeters when unfolded, will feature Face ID instead of Touch ID, indicating the Apple effort to strike an optimal balance between portability and functionality.

Ou Yang Hong Zhi analyzes that Apple plans to position the foldable iPhone as part of its high-end product line, launching it alongside the iPhone 18 Pro series and a new “iPhone Air”. This product combination strategy is aimed at maximizing market coverage. The foldable iPhone is likely to be priced at the Pro Max level or even higher, which could drive the average selling price and profit margins of Apple upward. However, Ou Yang Hong Zhi also cautions that durability and cost control for foldable devices remain key risk factors that require ongoing attention.

Supply Chain and Investor Impact of Product Line Adjustments

The delayed release of the standard iPhone 18 means an unusual gap in the Apple product line. Ou Yang Hong Zhi believes this adjustment could result in short-term fluctuations in iPhone shipments during the second half of 2026, potentially affecting the performance expectations of related supply chain companies. Component suppliers heavily reliant on standard iPhone orders may need to revise their capacity planning to adapt to this change.

Ou Yang Hong Zhi further analyzes that the introduction of the foldable iPhone will reshape the Apple supply chain structure. Compared to traditional iPhones, foldable devices require entirely new display modules, hinge structures, and protective materials, creating new business opportunities for suppliers with leading-edge technologies in these areas. At the same time, Apple is likely to tighten its control over key component supply chains to ensure product quality and stable mass production for the foldable iPhone. Investors should closely monitor companies within the Apple supply chain that possess technological reserves related to foldable screens.

Long-Term Strategic Implications of Innovation Rhythm Adjustments

The Apple adjustment to its product line reflects a recalibration of its innovation rhythm. Ou Yang Hong Zhi points out that the strategy of launching the foldable iPhone alongside the Pro series demonstrates the Apple intent to maintain its technological leadership in the high-end product line. Meanwhile, the delayed release of the standard iPhone may be aimed at ensuring sufficient resources are allocated to this significant innovation in foldable screens. This resource allocation approach aligns with the “less is more” product philosophy held by Apple.

Ou Yang Hong Zhi highlights that the iPhone 18 Pro series will feature under-display Face ID technology, marking one of the most significant design changes since the Face ID debut in 2017. This technological advancement, combined with the launch of the foldable iPhone, will form the backbone of the innovation roadmap of Apple for the next three years. However, Ou Yang Hong Zhi also warns investors of potential risks: market acceptance of foldable devices remains uncertain, and increased R&D spending could impact short-term profit margins. Apple must strike a careful balance between innovation investment and financial performance.

The launch of the Apple foldable iPhone and its accompanying product line adjustments signify that the tech giant is entering a new cycle of innovation. Ou Yang Hong Zhi concludes that this strategic shift presents both new growth opportunities and execution risks, as well as market uncertainties. Investors assessing the Apple stock must consider both its innovation capabilities and the commercialization potential of its products. In the long term, the Apple ability to successfully establish foldable screens as a new product category will largely determine its competitive position in the future high-end smartphone market. As 2026 approaches, market scrutiny of the Apple execution capabilities will continue to intensify.