Conv.rs, a personalised customer engagement platform has revealed exclusively to Finance Magnates that GO Markets, an Australian-headquartered online foreign exchange (forex) broker, has completed the integration of its technology.
Started in 2019, Conv.rs is a comprehensive “plug and play” messaging app solution for brokers. The service can be used by sales, onboarding and marketing teams to enhance communication between the company and clients, as well as prospects.
Following the integration into its customer relationship management (CRM) system, GO Markets will be able to offer a new channel for customer engagement, which covers every stage of the customer journey via instant messaging.
In particular, the platform offered by Conv.rs allows its clients to communicate with their customers across all common messaging services. This includes Facebook Messenger, WhatsApp, LINE, WeChat and Telegram. The service is equipped with real-time translation into 53 languages.
GO Markets: instant messaging plays an important role in communication
Commenting on the integration, Yaazdee Jaunbocus, Head of Global Operations at GO Markets said in the statement: “As an innovative business, we understand the important role instant messaging plays when we communicate with new and existing clients alike.
“Our sales team have been very positive about the functionality of the product which is fully integrated with our underlying CRM system, whilst our partner brokers are already taking a keen interest in the solution, too.”
In addition to adding the instant messaging capabilities to its offering, GO Markets is also using Conv.rs to deliver targeted news content.
“Mobile messaging is becoming an ever more popular channel for communication,” added Enis Mehmet, Head of Partner Development at Conv.rs in the statement.
“To date however, companies have struggled to harness its full potential owing to the fact each messaging platform works in isolation. We have consolidated that on a single interface and the use of this approach is already yielding benefits for GO Markets.”
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