MIFX, is Indonesia’s leading FX trading platform that is backed by a 21 years old market leader in the industry, Monex Investindo Futures. MIFX is looking for candidates to be part of Head of Digital Growth to become a leader in our company for the future. Are you up for the challenge? What You Will Do: - Head of Digital Growth will be responsible for driving the strategic vision and tactical execution of digital marketing campaigns (both -Performance and CRM) with the goal of expanding our brand reach through acquisition and brand retention through engagement. - Own end to end digital campaign development: from creative briefings, digital channel strategy, reporting and insights. - Own CRM tool channels (email, popup, push, web/notification, SMS) to drive channel ROI. - Ensure cohesiveness in our cross platform customer acquisition and engagementstrategies. - Be a key partner across all growth marketing-related analytics efforts. Have aperspective, and define and implement a growth roadmap to optimize our conversion funnels and engagement - Drive organic growth via cross functional content marketing strategy and execution (SEO) - Actively research and set growth and performance benchmarks, establish analyticsand dashboarding for KPI’s per channel. - Identify and actively investigate high-potential channels to test and incorporate into the broad acquisition plan, and make recommendations for acquisition involving segmented, tailored outcomes based on primary research findings and customer data. - Collaborate with other Heads to maintain product vision and growth roadmap. What You Will Need: -Minimum 5 years of experience in leading digital marketing teams both Paid and CRM. -Expert in web analytics tools such as GA4 and CRM tools such as CleverTap, MoEngage, Braze, etc.) -Highly creative with experience in identifying target audiences and devising digital campaigns that attract, engage and delight customers -Experience in optimizing landing pages, user journeys and funnels, A/B testing and multivariate experiments -Strong analytical skills and data-driven thinking with an initiative to keep up-to-date with the latest trends and best practices in online marketing and measurement -Working knowledge of HTML, CSS, and JavaScript development -Have excellent communication abilities both in English and Bahasa https://mifx.com/