Starbucks' ability to attract and retain a diverse and expanding customer base in various countries and cultures is undeniable.
Despite facing challenges during the decline in 2007, the impact of COVID-19 in 2020 and recent inflation, the largest coffee chain globally has displayed resilience by swiftly expanding its brand into new markets and establishing a formidable presence.
The coffee giant made a comeback with 32.2 billion in revenue in just 2 years, a remarkable recovery and increase of more than 20% revenue from the pandemic period.
It is safe to say coffee remains a non-negotiable indulgence for many consumers, even during times of economic strain.
Source: Statista
Starbucks is set to announce its financial results soon, do you think the coffee giant will continue its growth in 2023?
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